Today, connectivity plays a significant part in almost every human activity. 

Housing, work, leisure, health, and education are all aspects of life that benefit greatly from modern telecoms solutions. These are also a fundamental right for every British citizen.  

This means that greater connectivity helps to enable a better quality of life for everybody in the UK.

So why are our rural populations getting left behind? 

The Urban Rural Divide

Since 2015, there has been an ongoing debate as to why there are still clear disparities in broadband and mobile coverage between the UK’s rural and urban regions. 

The British government proposes that there are unique challenges of rural areas affect the affordability and reliability of services provided by British Telecoms companies. 

With “difficult topology, greater areas to cover, and… more exposure to adverse weather conditions”, rural regions can pose unique challenges. 

On top of this, Open Reach (from BT) stated the that the cost of installations and upkeep within rural regions was often too great. Claiming that the government needs to help prevent rural populations becoming “second-class citizens in the digital revolution.” 

Yet the digital divide seems to increase every year, impacting on the quality of life of those living in our countryside. 

With the current crisis leading to the need to access services online, telecoms companies need to do more to create digital equality for everyone. 

Our Mission

With the big companies wanting to cut costs, they are keeping our rural populations disconnected.

That’s why we have made it our mission to ensure no community feels marginalised due to a lack of connectivity.

We know how important it is to provide everyone with the very best connections and using the latest 4G and Wi-Fi technology. Nobody is out of reach. 

We value you more then other telecom companies and our bespoke services can cater to all the needs of rural and agricultural life. 

With frustration caused by the unreliability of most broadband connections, we can offer you super speeds of up to 100MB that get you up to speed with the rest of the county.

Even in areas where 4G isn’t available, our extensive Radio network can help you connect wirelessly. 

The UK’s leading companies are letting you down. We won’t. SWIC go the extra mile to keep you connected.